by Rory Mhor Nicoll &
Published by Mainstream
& Pose Publishing
HIT CLICK IS A HIT!
GO BEHIND THE SCENES OF THE MUSIC
INDUSTRY WITH PRODUCER RORY NICOLL!
Exclusive interviews with
industry leaders and artists! Information you can't get online or anywhere
else! Contacts that every musician should have!
HIT CLICK is the must have book
for anyone presently working in the Music Industry or attempting to enter the
HIT CLICK looks at the alchemy of
a hit record, what you need to do to stand out in the crowd, digital
distribution, online marketing, producing, publishing and the business side of
music. Whether you want to sell ringtones or synchronized music in movies, TV
and commercials, HIT CLICK is the essential book for those who not only want to
survive but thrive inside the Music Industry.
HIT CLICK will be available to
purchase from Amazon and elsewhere in the paperback and Kindle format from June
Despite the digital revolution
and the massive changes in the Music Industry over the past decade, the idea of
presenting the artist/band and their music to the world is still the basic
premise of what needs to happen.
HIT CLICK offers a helping hand
in this process. When the labels were well fed and
bloated with cash, artists were signed, coached, promoted, invested in and had
the backing of a corporation to take them on to greater success.
Much of this is gone. It still
exists, but it is usually a closed door to even the most deserving in the present
climate. Much of an artist’s/band’s success will depend on talent, savvy and an
eye for opportunities.
HIT CLICK offers assistance in
guiding the musician through the minefields on one hand and the great
opportunities on the other.
HIT CLICK takes you into the
mindset of a music producer and helps you plan your future album. What is a
producer? What does he/she have to think about? What skills does a producer
need? How does one become a producer? Perhaps you are not a producer but need
to find one to work with on your music. What qualities would you look for in a
HIT CLICK encourages the musician
to create music with a commercial purpose. Mixing art with commerce and how to
go about this is one of the many subjects addressed in the book.
One of those commercial ventures
a musician might desire to enter into is synchronization. That is using their
music in movies, TV shows, product advertising and almost any audio-visual
pairing. HIT CLICK looks at synchronization and the related topics of film
scoring, game scoring, filmic sound design and even sound effects.
Other examples of successful
music partnerships with commercial activities are discussed. Hotels,
restaurants, products, electronic devices, mobile phones and even events such
as wedding and sporting activities all need music and HIT CLICK encourages the
musician to seize these opportunities.
HIT CLICK examines the Hit record
and those elusive elements that create the perfect storm for a hit record. In a
chapter called The Alchemy Of A Hit Record, the science and the magic of
a hit are talked about. The song idea, the emotional impact, the lyrics, the
melody, hook, the musical gimmicks and much more are analyzed.
HIT CLICK asks how an artist or
band can stand out in the crowd? The great challenge of any new and upcoming
artist or band is being heard above everyone and everything else. On Myspace
Music alone, there are 8 million artists/bands that will be vying for the love
of the public. Therefore stage presentation, costume/clothing/hair, theatrical
gimmicks, publicity stunts and the whole subject of publicity (which includes
interviews with an American and British PR firm) is up for discussion.
Releasing an artist’s/band’s
music online is yet another topic HIT CLICK addresses.
There are over 400 digital
distribution/music aggregator companies and CD manufacturing sites worldwide
that will take an artist’s songs, an album, the cover artwork - and distribute
the music for the artist. CD Baby, Emusic.com, Broadjam, Emubands, Arkade, La
Cupula House Of Music, Record Union, Indietorrent, Digidi and Routenote are
interviewed in HIT CLICK and offer their collective wisdom on the subject of
digital distribution. Features an exclusive interview
with Arkade co-founder Stephen Miller
HIT CLICK also looks at the
business side of music. Business is anathema to most musicians. It is viewed as
the antithesis of personal freedom and expression. It is part of the
establishment that artists rail against. Numbers, laws, facts and figures,
percentages, publishing royalties, copyright law and so forth are usually the
last things a creative artist wants to think about. HIT CLICK de-mystifies and
explains topics such as music publishing, licensing and the business of the
performing rights organizations. Universal Music Publishing and Britain’s
PRS/MCPS share insights that clear away some of the fog that many a musician
finds around the business aspects of his/her art.
Lastly, HIT CLICK brings you
websites, email addresses and phone numbers of helpful contacts every musician
should have. There are even reviews of music programming products from Apple,
Avid and NCH.
It bears repeating: HIT CLICK is
the must have handbook for musicians and everyone in the Music Industry and
everyone knocking on the door wanting to be let in.
“Any book written by someone as authoritative as Rory Nicoll on
the Music Industry is a must have book!” - Graham Gold - KISS FM
Available on Amazon
Hit Click 2 The Master Class: Music Industry Master Class