A.L.EX. (A Latin Experience) has been a professional dancer since he was 12. He decided to have a go at being a vocalist at the age of 17 when he was choosen to be the front man of a band that did a promotional tour on a wacky idea of a famous drink in Argentina "Pronto Shake" (a drink similar to Smirnoff Ice). After being on tour for 6 months he was invited to be part of LaMasa Funk, a hip hop band that mixes hip hop, acid jazz, funk and some disco elements.

After working on the 1st album with LaMasa Funk, A.L.Ex. decided to go solo and try a different twist in his style. He tried to mix Latin music with hip hop, the 2 things he like the most. Participating in several local advertising campaigns and being the face of "E" entertainment Television for Latin America for 3 years, and being part of the corporative Image of Warner Bros LA., Alex still has some time to produce his own music.
You can check some of his tracks and expect more to come during 2005...Watch out!